We've redesigned wine packaging to have a substantially lower carbon footprint, using pre-existing plastic in a smart way to help clean up the mess from plastic pollution.
Virgin plastics are made by extracting below-ground carbons such as fossil fuels. These natural stocks have taken millions of years to build up and we are using them up at an unsustainable rate. That's why we use pre-exciting plastic in our 100% recycled bottles as it means we don't require any below ground fossil fuels to create the PET we use to make our bottles. This way we help to keep as much of this finite natural resource below ground as possible.
Using post-consumer recycled plastic also creates a value for plastic already in circulation which could otherwise have ended up as litter in our environment or waste in landfill.
We believe 100% post-consumer recycled PET is the most environmentally friendly material for now, but we're always looking out for the materials of the future which will make even more environmental sense.
We ensure there's clear recycling messaging on our bottles and boxes so consumers know where the material has come from and how to responsibly dispose of it. For bottles sold in the UK gifting market, a weblink directs consumers to enter their postcode to check local kerbside recycling.
Did you know that the collar of a standard aluminium screw cap inhibits the recycling process? Using plastic labels and screw caps means our product is fully and easily recycled without consumers having to separate components. It's also widely recycled by 99% of councils in the UK.
Together with our manufacturers RPC M&H Plastics, the Dyson School of Design Engineering at Imperial College London and other environmental institutions, we're working on a way of intercepting our bottles to become a fully circular business.