We've redesigned wine packaging to have a substantially lower carbon footprint and we use pre-existing PET plastic in a smart way to ensure plastic already in circulation is put back to good use
Producing a bottle from PET requires 8.4x less energy than producing the same container in glass. Ours are produced in a factory with 7000 solar panels producing 1GW/h energy per year.
For comparison, a glass bottle would have to be reused 20 times before it matches the energy used to recycle a PET bottle once.
At 87% lighter than the average glass bottle, each of our rPET bottles could significantly reduce carbon emissions across the supply chain.
A bottle that fits through an average UK letterbox mitigates against the 900,000kg of CO₂ emissions released annually due to missed deliveries.
Our 10 flat bottle case allows 2.3 times more wine to fit on a pallet. This more than halves the number of HGVs on the road from 5 to 2, based on a consignment of 50,000 bottles. Given that an average HGV emits 1.5kg of CO₂/km, reducing by 3 HGVs would therefore drastically reduce greenhouse gas emissions by around 60%.
Virgin plastics are made by extracting below-ground carbons such as fossil fuels. These natural stocks have taken millions of years to build up and we are using them up at an unsustainable rate. That's why we use pre-existing plastic in our 100% recycled bottles as it means we don't require any below ground fossil fuels to create the PET we use to make our bottles. This way we help to keep as much of this finite natural resource below ground as possible.
Using post-consumer recycled plastic also creates a value for plastic already in circulation which could otherwise have ended up as litter in our environment or waste in landfill.
We believe 100% post-consumer recycled PET is the most environmentally friendly material for now, but we're always looking out for the materials of the future which will make even more environmental sense.
We ensure there's clear recycling messaging on our bottles and single bottle postal packs so consumers know what our products are made of and how to recycle them. For bottles sold in the UK gifting market, a weblink directs consumers to enter their postcode to check local kerbside recycling.
We use plastic labels and screw caps to ensure our product is fully and easily recycled by consumers without the need to separate individual components. PET is also widely recycled by 99% of councils in the UK.
Together with our manufacturers RPC M&H Plastics, our advisor Dr. David Greenfield, the Dyson School of Design Engineering at Imperial College London and other environmental institutions, we're working on our plans to become a fully circular business.