“The humble wine bottle has been through various iterations since it was first developed in 3,000 BC – but none rival a new design for sheer 21st century convenience.”

Advancing the wine bottle into the 21st century

For a world experiencing climate crisis, environmental damage, changing consumers, complex supply chains, and more

Flat wine bottle front and profile view

Shape Innovation

By challenging the base assumption that wine bottles should be round, we're unlocking game-changing space savings that have a tangible, positive impact on the transportation, retailing and storage of wine in multiple business settings and consumers' homes

Bordeaux shoulders on a flat wine bottle
Hey Good Looking

Modern, emotive, traditional

Beautiful bottle design inspired by traditional shapes to respect industry heritage and still look like the shapes consumers know and love.
“...the most striking of the recent innovations in this [wine] sector…”

Full-size wine bottle

Packed with presence, containing the standard volume of wine that consumers expect.

“I love the aesthetics of the bottle, its stackability, its low carbon footprint and its practicality…”
Flat wine bottle at an angle
Multiple flat wine bottles, side view

Hard-to-beat space savings

Fit up to 2.5 times the volume of wine on a pallet to cut your business costs and carbon emissions in the supply chain, while your consumers will love fitting double the amount of wine in their fridge.

WHY flat IS more sustainable

Ideal for visual merchandising

Your consumers won’t miss a thing in-store or online with the eye-catching shape and unique, larger label surface for messaging, which ultimately drives sales.

“When it comes to the world of wine, the future is flat”
Garçon Wines Sauvignon Blanc, Merlot and Rosé

Best-in-class Material

Our material choice offers best-in-class sustainability for how wine bottles are transported around the globe in the 21st century, without compromising on the health of mother nature or the quality of your wines inside

bottle lying flat
Lightweight material

87% lighter

At 63g, our lightweight bottles significantly reduce carbon footprint and result in direct financial savings throughout the supply chain.

“Flat wine bottles are environmentally smart, look slick as hell”
100% recycled PET

Plastic smart, not single-use plastic

Made from durable, pre-existing PET that's more energy-efficient than glass and has a lower carbon footprint, plus it puts pre-existing material back to good use to limit the amount of new plastic created.

"A real gem in the circular economy transition!"
Garçon Wines Sauvignon Blanc, Merlot and Rosé
Garçon Wines bottle caps
100% Recyclable AFTER

Easily, fully and widely recyclable after use

PET is the most widely recycled plastic on the planet. Designed with recycling clearly in mind, our bottles are a dream for both consumers and recycling facilities as all components pass through the same recycling stream. This helps mitigate waste and litter to ensure they're kind on the planet.

HOW WE're Tackling plastic pollution
“We’re impressed with this totally recycled (and recyclable) wine company, pouring a glass with some serious waste-free class.”

No impact on wine quality

PET is a stable, inert material that does not react with food or beverages and has no impact on taste. To prove it, the material we use is certified food-grade to USA and EU standards, making it good enough to eat. Almost.

Garçon Wines Sauvignon Blanc, Merlot and Rosé
Garçon Wines Sauvignon Blanc, Merlot and Rosé

More than a year's shelf life

Advanced barrier technology suitable for everyday drinking wines that will keep your wines in quality condition for longer than it takes consumers to purchase and drink them.


Different colours for different wines

Elegant, consumer-pleasing and recognisable wine bottle colours to hide the cloudiness of 100% recycled PET, but won’t impact recycling

Green flat wine bottle
Salmon flat wine bottle
Amber flat wine bottle
compLEmentary SECONDARY Packaging

Innovating in the primary packaging, our bottle, has enabled us to create game-changing secondary packaging; packs and cases

Contact us

Interested in our eco, flat wine bottles?

If you're a business engaged in wine – producing, packing, moving, selling, serving or more – anywhere in the world and you’d like to collaborate with us, please get in touch today.

Speak to OUR team
Get in touch with Amelia and Mel

Intellectual property legal notice

The designs of the bottles featured on this website are the property and exclusive right of Delivering Happiness Limited (registered in England and Wales with company no. 10490062 and trading as Garçon Wines) that has granted and pending registered design or design patent protection for the bottles in the UK, EU, USA and other countries. For further information, please contact us at legal@garconwines.com detailing the nature of your request.


Accuracy of website content for US

The majority of the content featured on this website is specific to bottles and packaging produced in the UK, for supply to the UK and EU markets. In February 2020, Garçon Wines commenced commercial activities in the US, and some of the specifications of the bottles and packaging produced in the US, for supply to the North American markets, may differ to what is featured on this website. We will do our best to ensure that content on this website is accurate and up to date but cannot guarantee the completeness or accuracy of information. We shall not be responsible for any errors, omissions, or inaccuracies and we accept no liability whatsoever for any loss or damage howsoever arising.

Please refer to our T&Cs for more information.