Working Passionately For A Better Future

Our Team


Meet the usual suspects

Commercial Director
Amelia Dales

Amelia moved south to London in 2018 to join Garçon Wines. The incredible opportunities for a slimmer, lighter, eco-friendly wine bottle made from 100% recycled material were too good to miss – wine tasting on her first day was an added bonus! She deals with business customers across a number of industries, challenging the status quo of round, glass bottles and encouraging a move to flat.

Senior Marketing Manager
Eleanor (Elly) Brooker

A big fan of Blue Planet, seeing Sir David Attenborough in the flesh at Glastonbury was an exciting moment for Elly who brings her creative flair and enthusiasm to her role in marketing. Having lived in France for a year, she's no stranger to a glass of wine, which combined with her interest in the environment means she's well placed to spread the word across the globe about the most eco-friendly wine bottle ever.

Brand Marketing Assistant Manager
Josephine Mosely

The declaration of a climate emergency during Josephine's final year of university drove her to carry out climate studies after graduating, where she gained first-hand exposure to sustainable initiatives on a specialised course in Amsterdam. She's excited to now be supporting the marketing team at Garçon Wines in presenting the enormous environmental advantages of our eco flat wine bottle on an international scale.

Business Development Manager UK & Nordics
Judith Candy

Steeped in the wine trade, Judith brings a wealth of commercial wine experience to Garçon Wines. Judith has built her career in a wide variety of commercial aspects of the wine trade including wine buying for Tesco, wine sales, wine sourcing and leading new wine packaging initiatives. Increasingly alarmed by the urgent need for global action to combat climate change, Judith is thrilled to be leading the business development stream for Garçon Wines, to help bring a more sustainable solution to the business of wine.

CEO & Co-Founder
Santiago Navarro

Few people blend innovation and wine better than Santiago, a serial entrepreneur with real Mediterranean charm whose experience makes him a perfect steward of Garçon Wines. As a former lead co-founder of Vinopic Wines, Santiago set out to revolutionise the way consumers engage with wines in his first venture. Few understand wine drinkers better and a more suitable custodian of the wine industry’s future, you’ll struggle hard to find.

Commercial Strategy Lead
Victoria Kwok

A wine aficionado and having supported many consumer goods companies on their strategy at McKinsey, Victoria is excited to combine her two loves of wine and business strategy to help Garçon Wines grow from strength to strength. She focuses on growth opportunities across sectors and geographies, mapping Garçon Wines’ unique value proposition in the complex wine industry ecosystem and our ever-changing environmental and consumer landscape.


Meet our Market Advisors

This talented group are the only people representing Garçon Wines in their markets and industries. Watch this space as we announce further expansion plans.

UK Supermarket Advisor
Angela Mount

Angela has worked in the wine industry all her working life, since leaving Oxford where she was smitten by the lure of wine and its history at the university wine society. She is a well-known personality within the wine industry, benefiting from a wealth of retail experience, and having been credited with helping revolutionise wine for supermarket shoppers during her tenure at Somerfield. Now a consultant, writer, and presenter, and working with independents and restaurants, her fascination with the ever-changing face of wine retail continues; she understands the pressures and logistical challenges of buyers, is a keen advocate of innovation, and brings invaluable experience to our team.

Market Development Advisor - Spain
Enrique Belda

Thanks to his studies in Economics & Management and his working experience in Innovation & Development, Enrique combines analytics with creativity. He is an entrepreneur, always looking for new opportunities, thinking how to create new value, and how to do things in a more efficient way. He combines his commitment to making a better world through taking care of the planet with his passion for the wine industry, where he has a wide background.

Market Development Advisors - USA
Jennifer and Paul Tincknell

Since 1997 Tincknell & Tincknell have provided consultation and assistance to domestic and international wineries and industry related business. Services include business, product, marketing, and sales strategies; brand identity development; packaging design; alternative, eco wine packaging; and guidance in national, wholesale, and retail sales. Clients range from start-ups to fourth generation wineries, ranging from artisan winemakers to global corporations. Partners Jennifer and Paul each have over 30 years of experience in the U.S. wine industry.

Market Development Advisor - Australia
Matthew Moate

From grape to glass, Matthew is a leading relationship-driven advocate, ambassador, and influencer across Australia’s grape and wine sector. His catch cry is ‘making the wine world better… one connection at a time’. He uses his people-centric approach to accelerate the adoption of innovation across the value-chain to uplift the capability and competitiveness of the sector. As a wine lover, he benefits from his passion to create a positive impact on the way people experience wine.

Market Development Advisor - South Africa
Mike Ratcliffe

Individually nominated for the Wine Star Award for Global Innovator of the Year in 2015 and 2017, Mike is highly accomplished in the South African wine industry. He held the position of Managing Director of 1.4 million bottle Warwick Estate for two decades and co-founded Vilafonté, the only winery in the world to be twice nominated for the Wine Star New World Winery of the Year. In 2016, he founded Wine Business Advisors, a professional wine, hospitality & tourism industry focused advisory, through which he is helping Garçon Wines with understanding the South African market and the possibility of local production.


Meet our advisors

Patent Attorney
Debra Smith

You need expertise to file patents – and that’s where Debra comes in. Her lengthy experience protecting intellectual property (IP) based on unrivalled insight into consumer packaging is a priceless asset for Garçon as it enters and secures IP in the industry.

Research Consultant
Dr Alex DeWitt

Alex is a user experience (UX) consultant with over a decade of practice conducting user research, primarily for digital products. Mixing human-centred qualitative insights with scientific methods and data, Alex has helped numerous companies better engage with their users through research, UX strategy, rapid prototyping and evidence based design. Alex has previously worked on UX for Just Eat, Tesco,, the British Medical Journal and PayPal.

Recycling Advisor
Dr David Greenfield

David is the Managing Director of SOENECS, the independent environmental research and innovation practice he set up in 2014 following 15 years in leadership roles in local and regional government. SOENECS provides strategic advice and support to the public and private sectors and specialises in the creation and support of innovation in circular economy, waste management and resource management. Responsible for External Affairs in Europe for the “Circular Economy Club (CEC)”, David is advising Garçon Wines in their aim to become a circular business.

Investor & Board Advisor
Ryan Howsam

Ryan is a seasoned entrepreneur and investor. Founder and chairman of Staysure, the UK’s largest travel insurer, Ryan has an eye for driving business growth having built his own business from the ground up. The company is now on track to be worth around half a billion pounds and continues to expand. Ryan has a strong interest in innovation and spotted an opportunity to support Garçon Wines with his investment and mentorship of Santiago, which has helped catapult their growth over the past two years. In his spare time, apart from a passion for health and fitness, Ryan is a keen golfer and his company Staysure are title sponsors of the European Senior Tour.

Packaging & Materials Advisor
Sarah Greenwood

What Sarah doesn’t know about packaging would fit on, well, a very tiny package indeed. She’s assisting Garçon Wines to develop game-changing bottles that are so aesthetically unique and technically complex, they’re exciting consumers and industry professionals alike.

Board Advisor
Steve Wyatt

With 30+ years in a diversity of senior national, regional and global roles at the processing & packaging giant Tetra Pak, including Managing Director UK & Ireland, Santiago couldn't have hoped for a better close advisor to support him in building our business into a packaging giant of the future.

Strategy Advisor
Zak Elfman

With a background at private equity and hedge funds, Zak has advised a wide range of startups and investors on valuation, market opportunities, and high-level financial needs. A jack of all trades, when he is not helping companies with strategic goals he is making wine under his own label Mission.


Garçon Wines is growing fast and we’re on the lookout for bright sparks to join our team

For current available vacancies, please have a browse of the websites below. If you're interested in applying for role listed on these sites, please follow the given steps, or send us your CV and a video introduction explaining why you are an outlier to If you don't see a specific role of interest, we also welcome speculative applications - please follow the same steps as above.

Contact us

Does your business have a project that could benefit from our game-changing flat bottles?

If you're an established business engaged in wine and are ready to use our innovative packaging, please get in touch today.

Speak to OUR team
Get in touch with Amelia and Mel

Intellectual property legal notice

The designs of the bottles featured on this website are the property and exclusive right of Delivering Happiness Limited (registered in England and Wales with company no. 10490062 and trading as Garçon Wines) that has granted and pending registered design or design patent protection for the bottles in the UK, EU, USA and other countries. For further information, please contact us at detailing the nature of your request.


Accuracy of website content for US

The majority of the content featured on this website is specific to bottles and packaging produced in the UK, for supply to the UK and EU markets. In February 2020, Garçon Wines commenced commercial activities in the US, and some of the specifications of the bottles and packaging produced in the US, for supply to the North American markets, may differ to what is featured on this website. We will do our best to ensure that content on this website is accurate and up to date but cannot guarantee the completeness or accuracy of information. We shall not be responsible for any errors, omissions, or inaccuracies and we accept no liability whatsoever for any loss or damage howsoever arising.

Please refer to our T&Cs for more information.