Following a pause in setting up operations in North America due to the challenges of the pandemic, Garçon Wines are looking forward to now pressing forward with the groundwork for the launch of our cleantech packaging arm in the States. As part of these expansion plans, we’re pleased to welcome Paul and Jennifer Tincknell to our advisory team as Market Development Advisors, USA.
Since 1997, partners Paul and Jennifer have provided consultation and assistance to domestic and international wineries and industry related business. Paul has nearly four decades of industry experience working in restaurants, retail, wineries, and as a strategic consultant. The coordinating judge for the San Francisco Chronicle Wine Competition Packaging Design Contest, he brings valuable insights into the alternative, ecological packaging movement. An expert in the U.S. sales channels and product evaluation, Jennifer has over three decades of experience in the wine industry that includes sales, distribution management, wine buying, supplier relations, and importing.
Together, Tincknell & Tincknell will be exploring the appetite amongst US wineries looking to enhance their sustainability through better wine packaging. The USA is the world’s largest wine consuming nation, where 90% of wines are drunk within two weeks, and the world’s fourth largest wine producing country after Old World Italy, France and Spain, producing 22.8 million hectolitres of wine in 2020 or the equivalent of around 3 billion bottles. The scale and scope of the market gives much potential for climate-friendly packaging, like our sustainable, flat bottles, to make a significant impact in reducing the carbon footprint for everyday drinking wines in the industry’s hotspot area. Research by the California Sustainable Winegrowing Alliance shows that the glass bottle is the single largest contributor to wine’s carbon footprint, at 29%, which rises to 51% when secondary packaging and transport are included.
Santiago Navarro, CEO & co-founder of Garçon Wines, said, “With the pandemic increasingly being brought under control and a newly optimistic political outlook, the time is right for us now to reset and renew our expansion to the States. We are delighted that this includes working with Paul and Jennifer Tincknell, whose relevant expertise from decades of US wine industry engagement and particular interest in wine packaging will be of great value to drive interest and hopeful adoption of our planet-friendly bottles. Their engagement is just the first of several more motivating developments for us in this highly important wine market, which we look forward to sharing more about in the coming months.”