Naked Wines collaborates with Garçon Wines to offer a novel way to acquire new customers
The latest collaboration from Garçon Wines – the multi award-winning start-up which is taking the wine industry by storm – is with fast-growing online wine retailer and crowdfunding group for small, talented winemakers, Naked Wines. The brand-new customer acquisition initiative is giving selected Naked Wines’ Angels (subscribers) the opportunity to gift a friend with a Garçon Wines flat wine bottle filled with a smooth and sumptuous, medal-winning wine. This Cabernet Sauvignon - a Carménère blend from one of Chile's most iconic winemakers - is specially selected by Naked Wines, beautifully labelled with their branding,and delivered hassle-free through the letterbox in a bespoke postal box.
“We are excited to partner with Garçon Wines. With Garçon's letterbox-friendly bottles, we can now offer our customers a new way to send gifts and introduce their friends to Naked with bottle direct to their doormat”, said Naked Wines Chief Operating Officer, Laura Rosenberger.
Naked Wines’ online, direct-to-consumer business launched in 2008 and is now part of the UK’s largest specialist wine retailer Majestic Wine. Garçon Wines are thrilled to be working with such a reputable wine merchant that is expanding rapidly in the UK and overseas.
“As the UK’s most successful wine club in the last decade and with this success having been fuelled by business model innovation, Naked Wines makes for the ideal partner with whom to further grow the adoption of our innovative Garçon Wines bottles in the UK. We are honoured to be supporting Naked in further building their UK customer base by introducing their delicious wines in our bottles to wine drinkers who do not yet buy from them. We believe this is the next step up from the immensely successful voucher campaigns they have run to date.We will also hopefully help grow the gifting side of their business through a seamless, quality offering. Furthermore, we feel that our eco wine bottles will make for a perfect fit with the caring, sustainability values of Naked Wines’ Angel community.”, said Santiago Navarro,Garçon Wines, CEO & Co-Founder.
Naked Wines has been hailed as an innovative, disruptive business in the wine sector, whose subscribers buy better wine for their money with Naked by investing £20 a month. This business-to-business-to-consumer partnership is introducing Garçon Wines to a large audience while supporting Naked Wines to grow their loyal UK customer base beyond 200,000 regular wine drinkers. The collaboration is also showcasing Garçon Wines’ signature letterbox-friendly wine bottle and highlighting the unique qualities; made in the UK from 100% post-consumer recycled PET, fully recyclable after use and currently the most environmentally friendly wine bottle available.