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How regenerative viticulture supports the World Earth Day theme of Restore Our Earth™

Words by Mike Wilson, Sustainability Lead

This World Earth Day is focusing on Restore Our Earth™. This theme acts as an extremely important reminder of the health and wellbeing of our home, while also concentrating on how our planet can rebound from the negative impacts of human activity and in many cases can flourish with the smallest of changes.

In order to help achieve the ambition of restoring our Earth, World Earth Day 2021 has 5 pillars to help us, as citizens of our planet and as businesses, to make a difference;

  • The Canopy Project
  • Food and Environment
  • The Great Global Cleanup
  • Climate Literacy
  • Global Earth Challenge

What fundamentally underpins these 5 key themes is that our existing relationship with nature is no longer sustainable. The themes provide an accessible approach to help us make changes to our daily habits and encourage us to participate in activities that collectively make a difference. It is key that we, in the global North, strive for these changes because we are the leading driver of the exploitation of the natural world and responsible for the biggest causes of the climate crisis.

It also acts as a timely reminder that while focusing on one day, the effort to make the changes required is relevant and necessary all year, with the next decade being the most crucial for action to avoid exceeding the 1.5C degrees of global warming. With that in mind, I wanted to focus on how the wine industry is playing its part in reducing its environmental impact.

Regenerative Agriculture in the vineyards

Many steps are being taken across the wine growing regions of the world to improve methods involved in wine production, not only to reduce the CO2 impact of the wine industry, but also to lessen the impact on the environment from winegrowing.

One of these methods is regenerative agriculture, which falls under this year’s World Earth Day pillar of “Food and Environment”. 

For the wine industry, which is entirely dependent on an extremely temperature sensitive mono-crop, the importance of carefully managing and restoring the health of the soils within the vineyards is vital to the long-term viability of the industry. Regenerative agriculture is a method of crop management that puts the focus on building soil health. 

Avoiding the use of chemical fertilizers, pesticides, and reducing or eliminating tilling (the process of mechanical soil agitation such as ploughing) play a part in the pursuit of enhancing the soil’s capacity to sequester and store atmospheric carbon. Farming in harmony with the Earth allows for the soil to take advantage of its natural capacity to increase water retention, for more resilient plants and for greater biodiversity within the vineyards. Not only does this help take advantage of the soil’s ability to act as a carbon sink, storing CO2 from the atmosphere through photosynthesis, but also reduce water usage which is key in many wine growing regions of the world that experience significant water shortages on an annual basis. 

To discover more about what is being done across the world of wine and regenerative agriculture, check out the Regenerative Viticulture Foundation. This global non-profit organisation aims to raise awareness and bring the methods of regenerative viticulture to the wine world.


How Garçon Wines is making a difference

While this year’s World Earth Day theme of Restore Our Earth™ is very much focussed on the many areas of how individuals and businesses can act to make a difference, at Garçon Wines we believe our 21st century wine bottle can play its part in reducing the environmental impacts of the wine industry after the grapes have been squeezed!

We believe that our packaging innovation provides a legitimate advancement to the wine industry’s long held relationship with the carbon footprint hotspot of the round, glass bottle. Made from 100% recycled PET, pre-existing not single-use plastic, our bottles play their role in furthering the circular economy and require less energy in production.  

On a planet of finite resources, where space is limited, the spatial efficiency of our bottle through our smart cross-sectional design has a butterfly effect through the wine supply chain. Through achieving up to 91% more product on a pallet and 2.5 times more product in one of our ecommerce cases, our bottles reduce the carbon emissions impact of transport and distribution through the wine supply chain. 


I find it extremely encouraging to see the ever-increasing focus on the efforts to improve our relationship with nature and how we can play our part in restoring our planet, on an individual and organisational level. 

This is why I believe World Earth Day acts as a timely reminder to how we can all make a difference, as we fight to restore our harmonious balance with our planet and its precious resources.


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