Garçon Wines is introducing a new flavour of enterprise to the world of wine – and some of the most influential trade, brand, retail and e-commerce events have invited us to the party.
Our bottles and the competitive edge they offer the drinks industry are the talk of the town. That’s why we’re being asked to attend a growing number of high-profile, professional events to share our vision.
In October 2018, Brussels was the host of the 7th Annual Beverage Packaging Congress, a gathering which united key players in the beverage industry and newer faces like Garçon Wines. Speaking alongside the likes of the Head of Packaging R&D at Britvic, CEO and co-founder Santiago Navarro took to the stage to discuss innovation with a purpose and the functional benefits and emotional response to our elegant flat bottles.
In October 2018, we attended Cleantech London: Better Futures, an initiative supported by the Mayor of London which aims to support goods and services that are reducing negative impacts on our environment. Here we had the chance to get together with top innovators and investors in London’s green community to discuss all things sustainability and discover those businesses who are also committed to speeding up the growth of a low-carbon economy.
YFood at Home and in Cities’ was the order of the day at YFood’s Insight & Innovation Day in October 2018, where Garçon Wines were featured alongside dynamic businesses considered to be disrupting the Food Tech world. With a focus on how food companies are going to tackle greater demand for deliveries and more waste as our cities expand, the event brought together manufacturing professionals and sustainability experts, giving us the chance to showcase how our letterbox wine solution fits in perfectly with increasing urbanisation.
With space at a premium and fragility a big issue in the travel industry, it was exciting for us to exhibit at Innoveat, the UK’s one and only Food Exhibition designed for Food & Beverage buyers in the Travel & Leisure sectors. Garçon Wines’ attractive eco flat wine bottle solution clearly made an impact, winning an award for ‘Most Innovative Product’. Guest judge and Airline Catering and Onboard Hospitality Consultant, Jeremy Clark picked up on how “…you supply something to customers which has real value, it’s a game changer and it looks really good, and I like the story behind it…”.
At the London edition of FoodBytes! in September 2018, CEO and co-founder Santiago had 100 seconds to pitch our novel and sustainable wine bottle to a crowd of food industry leaders and investors. Organised by Rabobank, a global financial services leader, 14 editions have taken place across 3 continents since its conception, giving a platform to over 250 startups who are providing groundbreaking solutions across the food and agricultural value chain.
LONDON WINE FAIR
At this year’s London Wine Fair we were asked to join the editor of The Grapevine, Richard Siddle and wine industry innovators Lanchester Wines, Off-Piste Wines and Gigantic Creative for a session on “Innovation through new formats”. Our CEO and Co-Founder, Santiago Navarro, joined them at the Innovation Zone, and gave really interesting information on how our innovative bottle is revolutionising the wine industry and how new sustainable packaging is the future of the wine industry.
Garçon Wines excelled among hundreds of Britain’s brightest and best food and drinks businesses to win a coveted spot on the shortlist of the Virgin StartUp Foodpreneur 2017 competition.
Organised by Virgin and shopping centre giant intu – whose stores lure 400 million unique visits each year – the prestigious event gives start-ups like Garçon a unique platform to showcase their products and reach major stockists. Our achievement enabled our co-founder Santiago Navarro to whet the appetite of some of the UK food industry’s most influential people.
WORLD BEVERAGE INNOVATION AWARDS
In September last year we were recognised at one of the most prestigious events in the drinks industry, the World Beverage Innovation Awards 2017, where we walked away with the coveted ‘Best New Beverage Concept’ award, winning against such giants as Diageo, Krones and RC Cola International.
Organised by FoodBev Media, the influential awards have been running for 15 years and are recognised as the gold standard for innovative ideas in our sector – and as a real hallmark of success. The judges considered 227 entries from more than 33 countries in 25 categories.
In March 2018, our head of business development, Alisdair Easton, was invited to attend Vinocamp in Paris, and this presented the perfect opportunity to discuss our innovation in wine packaging with other like-minded innovative European companies. Our innovative bottle and idea generated significant interest from the French wine industry professionals and influencers.
The event brought together wine industry experts and those passionate about wine in a one-day event to discuss current issues in the wine industry. The main focus was set on innovation, communication and wine commerce.
In June 2017 we were invited to attend Gateway ’17, the debut networking bazaar of Chinese e-commerce titan Alibaba, bringing together aspiring start-ups such as Garçon Wines and 3,000 retailers, manufacturers and service providers in Detroit with one goal in mind: tapping the growth opportunities of China’s vast consumer market.
We spoke alongside household names such as business celebrity Martha Stewart, TV anchor Charlie Rose and Alibaba executive chairman Jack Ma. It also enabled us to rub shoulders with key players in our industry such as the Robert Mondavi Winery, which uses Alibaba’s TMall to sell wines in China.
Budapest in April played host to this year’s 19th GEPET. Our 100% recycled PET bottles sparked so much interest that we were invited to talk about our product along with other speakers that are highly involved in topics such as global PET and market pricing trends, different applications for PET or advances in the packaging industry.
Head of business development, Alisdair Easton, spoke at the event and gave attendants an insight into the product development of our bottles, from the ideation to MVP.
RETAIL & BRANDS FESTIVAL
We’re being recognised throughout Europe as visionaries. That’s because we’ve taken a simple item, the wine bottle, overlooked for so long and transformed it into something radically new that everyone wants.
Organisers of the prominent Retail & Brands Festivalhave taken note. They brought together some of the most exciting thinkers, strategists and innovators of the Netherlands to collaborate in Utrecht and invited our co-founder Santiago Navarro to speak to them.
SPARK SESSION: DIGITAL DISRUPTION
We were invited to share our game-changing insights into the direct-to-consumer (DTC) revolution with The Big Picture’s live-streamed Spark Session on Digital Disruption. The global insight agency understands better than most how innovators like us put consumers at the heart of design. We joined like-minded disruptors Birchbox in a live session streamed through London, New York and Los Angeles.
Dare to be different ... and create lifetime value, our co-founder Santiago Navarro told the Spark Session audience. Few people know more about the state of play in entrepreneurial wine retailing and the industry supply chain.
NEW FOREIGN TRADE FESTIVAL
China is a market we at Garçon Wines take very seriously indeed; the Chinese middle-class numbers 300 million consumers – and they’ve got a growing thirst for wine.
So, when we were invited to give a keynote speech at the 2017 China New Foreign Trade Festival in Shenzhen, to an audience of 3,000 people that included government officials, investors and experts, we knew that we’d struck gold.
DOORDROP MEDIA CONGRESS
Sunny Barcelona was the location for the DoorDrop Media Congress, a gathering of leading experts from a wide range of industries who share a common passion for communications and products that can be delivered through a door.
So, our letterbox friendly wine bottles presented the ideal innovation for this event and this is why we were invited to share our experiences and knowledge with the attendees. Being passionate about door-drops, the attendees were a highly relevant and engaged audience and the reaction continues to attest the love for our innovative postable wine bottles.