How do you serve wine through a letterbox?
It’s easy – we do it every day.
You may have heard about us through the grapevine. We’re revolutionising the delivery, retailing and storage of wine.
At Garçon Wines we’ve reinvented one of the oldest artefacts in history – the bottle – enabling great wines to be delivered not just to your front door, but through it.
Our sleek, slimline bottle designs mean wine lovers will never again have to worry about being home for a delivery. Who else can serve up such a delicious innovation?
Garçon bottles are things of beauty, fit to grace any dinner table. Tough, safe and designed by experts, they pay homage to traditional wine aesthetics.
They’re also the toast of our industry. The world’s top wineries, wholesalers and wine clubs love us so much that they’ve got four-square behind our rapidly expanding business.
We’re hoping to become for wine packaging what Tetra Pak is for dairy – and in the process, we’re leaving competitors at the bar. Their glass is half empty. Ours is very much full.
We supply a growing list of gifting companies, drinks stockists and wine brands, producers, wholesalers and clubs. Our multi-packs are a big hit with retailers, duty-free shops and wineries.
When wine lover Joe Revell joined an online wine club with his friends, they soon became frustrated because they missed deliveries that turned up when they were out at work.
Noticing how his neighbour’s Graze box snack packs slid effortlessly through the letterbox, Joe had a revelation: why don’t we do the same with wine?
A wine trade novice but a determined entrepreneur, he resolved to ensure that when you return from a hard day’s work there’s a bottle waiting on the doormat. Joe teamed up with wine marketing entrepreneur Santiago Navarro, who has excellent contacts in the European wine industry, and they set about researching ... letterboxes.
Indeed, if there are two people more familiar with front doors than your typical postman, they’re Joe and Santiago.
It takes a lot of bottle to launch a start-up, and the pair served up their inspirational concept to the CNBC network TV series Pop Up Start Up. It paid off: they won the show and a £20,000 cash prize.
They worked closely with Chinese e-commerce giant Alibaba to create prototypes of their unique bottles – and brought the idea to life. After several years of fermentation, Garçon Wines was finally born. The wine industry has never been the same since.
Joe and Santiago originally planned to create a British wine club, but global interest forced them to think big. Garçon has now protected its intellectual property in 35 countries for several designs of the world’s first full-sized postable wine bottles, and is extending its packaging and wholesale business internationally.
It’s breaking new ground by supplying multi-packs for shops that are easier for retailers to store and for consumers to carry home.
Garçon’s innovative bottles blend tradition and modernity, conforming to the classic Bordeaux and Burgundy bottle shapes in which most wines are still sold.
Made from a glass-like plastic, they’re tough enough to withstand the rigours of the postal system yet light enough to keep down delivery costs. Their flattened design means they fit easily through the letterbox – a hassle-free way to receive wine.
To find out more, please click here.
Few people blend e-commerce and wine better than Santiago, a serial entrepreneur with real Mediterranean charm whose experience makes him a perfect steward of Garçon Wines. Santiago graduated from Amsterdam Business School and, as a former founder of Vinopic Wines, set out to revolutionise the way wine’s bought online. Nobody understands the end-user better, and a better custodian of the wine industry’s future you’ll struggle hard to find.
You won’t win a music quiz against Joe, but you’re welcome to try. After graduating in environment and business at the University of Leeds, he cut his teeth in the music industry. Van Morrison, Tom Jones, Robert Plant, Ronnie Wood ... you name them, he promoted them at Live Nation, sharpening his instinct for knowing what it takes to make a hit. That’s why he’s turned down the amp on his musical career to ensure Garçon Wines is top of the pops.
Master of Wine
Barry’s a wine superhero – literally. He combines the most prestigious title in the world of wine with 15 years of experience in wine making, buying & retailing and an MBA in marketing. He’s helping Garçon ensure they fill their bottles with the best wines.
What Sarah doesn't know about packaging would fit on, well, a very tiny package indeed. She’s assisting Garçon develop game-changing bottles that are so aesthetically unique and technically complex, they’re exciting consumers and industry professionals alike.
You need expertise to file patents – and that’s where Debra comes in. Her lengthy experience protecting intellectual property based on unrivalled insight into consumer packaging is a priceless asset for Garçon Wines as it enters a large and established industry.
Alberto Pinna - Marketing
Garçon Wines co-founder Santiago realised he’d need the best professional help to market our evolving brand – and turned to Alberto, who brings to the business branding and communication skills and a keen understanding of growth marketing.