Garçon Wines is introducing a new flavour of enterprise to the world of wine – and some of the most influential trade, brand, retail and e-commerce events have invited us to the party.
Our bottles and the competitive edge they offer the drinks industry are the talk of the town. That’s why we’re being asked to attend a growing number of high-profile, professional events to share our vision.
LONDON WINE FAIR
At this year’s London Wine Fair we were asked to join the editor of The Grapevine, Richard Siddle and wine industry innovators Gigantic Creative, Lanchester Wines and Off-Piste Wines for a session on “Innovation through new formats”. Our CEO and Co-Founder, Santiago Navarro, joined them at the Innovation Zone, and gave really interesting information on how our innovative bottle is revolutionising the wine industry and how new sustainable packaging is the future of the wine industry.
WORLD BEVERAGE INNOVATION AWARDS
In September last year we were recognised at one of the most prestigious events in the drinks industry, the World Beverage Innovation Awards 2017, where we walked away with the coveted ‘Best New Beverage Concept’ award, winning against such giants as Diageo, Krones and RC Cola International.
Organised by FoodBev Media, the influential awards have been running for 15 years and are recognised as the gold standard for innovative ideas in our sector – and as a real hallmark of success. The judges considered 227 entries from more than 33 countries in 25 categories.
In June 2017 we were invited to attend Gateway ’17, the debut networking bazaar of Chinese e-commerce titan Alibaba, bringing together aspiring start-ups such as Garçon Wines and 3,000 retailers, manufacturers and service providers in Detroit with one goal in mind: tapping the growth opportunities of China’s vast consumer market.
We spoke alongside household names such as business celebrity Martha Stewart, TV anchor Charlie Rose and Alibaba executive chairman Jack Ma. It also enabled us to rub shoulders with key players in our industry such as the Robert Mondavi Winery, which uses Alibaba’s TMall to sell wines in China.
Garçon Wines excelled among hundreds of Britain’s brightest and best food and drinks businesses to win a coveted spot on the shortlist of the Virgin StartUp Foodpreneur 2017 competition.
Organised by Virgin and shopping centre giant intu – whose stores lure 400 million unique visits each year – the prestigious event gives start-ups like Garçon a unique platform to showcase their products and reach major stockists. Our achievement enabled our co-founder Santiago Navarro to whet the appetite of some of the UK food industry’s most influential people.
In March 2018, our head of business development, Alisdair Easton, was invited to attend Vinocamp in Paris, and this presented the perfect opportunity to discuss our innovation in wine packaging with other like-minded innovative European companies. Our innovative bottle and idea generated significant interest from the French wine industry professionals and influencers.
The event brought together wine industry experts and those passionate about wine in a one-day event to discuss current issues in the wine industry. The main focus was set on innovation, communication and wine commerce.
RETAIL & BRANDS FESTIVAL
We’re being recognised throughout Europe as visionaries. That’s because we’ve taken a simple item, the wine bottle, overlooked for so long and transformed it into something radically new that everyone wants.
Organisers of the prominent Retail & Brands Festival have taken note. They brought together some of the most exciting thinkers, strategists and innovators of the Netherlands to collaborate in Utrecht and invited our co-founder Santiago Navarro to speak to them.
NEW FOREIGN TRADE FESTIVAL
China is a market we at Garçon Wines take very seriously indeed; the Chinese middle-class numbers 300 million consumers – and they’ve got a growing thirst for wine.
So, when we were invited to give a keynote speech at the 2017 China New Foreign Trade Festival in Shenzhen, to an audience of 3,000 people that included government officials, investors and experts, we knew that we’d struck gold.
Budapest in April played host to this year’s 19th GEPET. Our 100% recycled PET bottles sparked so much interest that we were invited to talk about our product along with other speakers that are highly involved in topics such as global PET and market pricing trends, different applications for PET or advances in the packaging industry.
Head of business development, Alisdair Easton, spoke at the event and gave attendants an insight into the product development of our bottles, from the ideation to MVP.
DOORDROP MEDIA CONGRESS
Sunny Barcelona was the location for the DoorDrop Media Congress, a gathering of leading experts from a wide range of industries who share a common passion for communications and products that can be delivered through a door.
So, our letterbox friendly wine bottles presented the ideal innovation for this event and this is why we were invited to share our experiences and knowledge with the attendees. Being passionate about door-drops, the attendees were a highly relevant and engaged audience and the reaction continues to attest the love for our innovative postable wine bottles.
SPARK SESSION: DIGITAL DISRUPTION
We were invited to share our game-changing insights into the direct-to-consumer (DTC) revolution with The Big Picture’s live-streamed Spark Session on Digital Disruption. The global insight agency understands better than most how innovators like us put consumers at the heart of design. We joined like-minded disruptors Birchbox in a live session streamed through London, New York and Los Angeles.
Dare to be different ... and create lifetime value, our co-founder Santiago Navarro told the Spark Session audience. Few people know more about the state of play in entrepreneurial wine retailing and the industry supply chain.