The wine bottle hasn't changed in two centuries and is no longer fit for purpose.

Here’s how we're bringing the wine bottle into the 21st century world of complex supply chains, online sales and climate change

Bordeaux shoulders on a flat wine bottle
Modern and Traditional

Bordeaux inspired

Strong shoulders respect the heritage and tradition of the wine industry by conforming to the Bordeaux shape that consumers know and love; the bottles look beautiful and could be proudly placed on any dining table.


40% spatially more efficient

Challenging the base assumption that wine bottles should be round has allowed us to create a bottle that is 40% spatially more efficient, offering many space-saving benefits. Considerably more bottles fit on a pallet which increases the efficiency of wine transportation to cut costs and carbon emissions.

Flat bottles are stackable, also saving space in consumers' homes and places where space is at a premium.

HOW is flat more sustainable?
Bordeaux shoulders on a flat wine bottle


Lightweight, at 63g, the bottles weigh 87% less than their glass equivalents, saving 500g of CO2 per bottle across the supply chain, and saving money in the process. We're reducing the carbon footprint of the wine industry allowing our customers drink to the health of our planet.


Our flat wine bottles are made of pre-existing plastic

Using 100% post-consumer recycled PET ensures no new plastic is created and creates a value for plastic already in circulation, mitigating against it from ending up in the environment.  rPET is the food-safe plastic commonly used in drinks bottles, which has no impact on taste, is durable and feels like quality, eliminating breakage and spilled wine.

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100% Recyclable

Designed for full and easy recycling

A product is much easier to recycle if all its components are made from the same material, which is why we use plastic labels and screw caps. No complications associated with the collar from a standard aluminium screw cap which makes it harder to sort and recycle.

HOW WE're Tackling plastic pollution

Full-Size Wine Bottle

Full-size wine bottle. Contains 75cl, the standard volume of in a round glass, wine bottle to ensure that consumers enjoy the same amount wine.

Barrier Technology

12-18 Months Shelf Life

Special “oxygen scavenger” featuring both active scavenging and passive barrier technology to give our bottles a much longer shelf life than other innovative wine packaging solutions. When you drink wine from a Garçon bottle, you can do so confident that we’ve provided excellent protection for the great wine inside.


Choices for different wines

Available in olive green, pale pink and amber, colours which consumers know and love to enhance their elegance and provide different uses for businesses.

Other colours are available on request.

Use Cases

Available with or without wine

We offer our own bottles filled with a carefully selected variety of delicious wines for everyday drinking. Or we can supply empty bottles to companies wanting to use their own great wines to reach a broader customer base than ever before in a more sustainable way.

compLEmentary Packaging

Innovating in the primary packaging has allowed us to create game-changing secondary packaging

1 Bottle Postal Pack
Delivery of a single bottle by post

This durable pack is ISTA compliant in accordance with Tier 1 – Frustration-Free Packaging (FFP) program certification. It's perfectly designed for ecommerce, providing protection for a single bottle and withstanding the most challenging of deliveries. In the UK, it can be sent by post and delivered through most UK letterboxes and, therefore, it's used daily by our present business customers, mostly in gifting, for our signature Letterbox Wine®.

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10 Bottle Transit Case
World's most compact wine case

With a goal of significant advancement in wine logistics, packaging and sustainability, we've created a game-changing case for multi-bottle transit and delivery; the world's most compact wine case. By packing 8 bottles vertically, like books, and 2 bottles horizontally in the airspace of the 8 vertical bottles, 10 of our full-size, flat bottles fit into a case that would otherwise carry just 4 round, glass bottles of the same volume offering never seen before benefits.

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Contact us

Interested in our eco, flat wine bottles?

If you're a business engaged in wine – producing, packing, moving, selling, serving or more – anywhere in the world and you’d like to collaborate with us, please get in touch today.

Speak to OUR team
Get in touch with Amelia and Mel

Intellectual property legal notice

The designs of the bottles featured on this website are the property and exclusive right of Delivering Happiness Limited (registered in England and Wales with company no. 10490062 and trading as Garçon Wines) that has granted and pending registered design or design patent protection for the bottles in the UK, EU, USA and other countries. For further information, please contact us at detailing the nature of your request.


Accuracy of website content for US

The majority of the content featured on this website is specific to bottles and packaging produced in the UK, for supply to the UK and EU markets. In February 2020, Garçon Wines commenced commercial activities in the US, and some of the specifications of the bottles and packaging produced in the US, for supply to the North American markets, may differ to what is featured on this website. We will do our best to ensure that content on this website is accurate and up to date but cannot guarantee the completeness or accuracy of information. We shall not be responsible for any errors, omissions, or inaccuracies and we accept no liability whatsoever for any loss or damage howsoever arising.

Please refer to our T&Cs for more information.