At Garçon Wines, we're bringing about the most significant advancement to wine bottles in the last two centuries. We're doing this to prioritise sustainability, for the health of our planet, the wealth of our industry, and the happiness of consumers.
With essential and highly effective advancements to the shape and material of wine bottles, and rethinking the norms of secondary packaging, we’re reshaping wine delivery and improving the retailing, logistics, eco-friendliness, and cost-effectiveness of wine.
Developed originally to facilitate the seamless delivery of wine into UK homes via the letterbox, our innovation was conceived by wine retailing entrepreneur Santiago Navarro and his co-founder Joe Revell.
They set out to improve consumer convenience, cut the costs of failed deliveries which in the UK alone are estimated to be £1.6 billion, and help to reduce the near 1 million kilograms of carbon emissions associated with missed deliveries in the UK.
Santiago’s eureka moment of flattening a wine bottle not only created a product that respects the heritage and tradition of the wine industry, but also combines the emotional benefits of an elegant glass bottle, with the functional benefits of bag-in-box, and sets a new sustainable benchmark.
When our eco, flat bottles garnered much global coverage in the media and won many prestigious awards, we soon realised that our initial plan of delivering wine into consumers’ homes, as part of a UK wine subscription service, was simply thinking too small. With significant multinational potential and multi-channel interest, we set out to change the world of wine packaging. To support our ambitious plans, we protected our intellectual property in the UK and a further 34 countries for an extensive portfolio of design patents.
While we’re well-known for supplying Letterbox Wine® to UK gifting companies, we're extending our wine packaging and wine wholesale business internationally, offering both own-branded wines and sustainable wine packaging solutions fit for a 21st century world experiencing climate crisis, environmental damage, changing consumers, complex supply chains, and more.
From global manufacturing giants to regional trade associations, worldwide environmental bodies to government departments, our wider network is fundamental to our success. We're building strong relationships with valuable organisations across the globe at every stage of our product's life cycle to continue to advance our sustainable solutions. Below are just a few of those in our wider ecosystem.
Following a pause in setting up operations in North America due to the challenges of the pandemic, Garçon Wines are looking forward to now pressing forward with the groundwork for the launch of our cleantech packaging arm in the States. As part of these expansion plans, we’re pleased to welcome Paul and Jennifer Tincknell to our advisory team as Market Development Advisors, USA.
We are thrilled to welcome Mike Ratcliffe into the role of Market Development Advisor, South Africa. Nominated for the Wine Star Award Global Innovator of the Year in 2015 & 2017, Mike is highly accomplished in the South African wine industry. His primary objective is to help us understand the market and appetite for our cleantech wine bottles.
Enrique is an entrepreneur, always looking for new opportunities, thinking how to create new value and how to do things in a more efficient way – an ideal match for our innovative and efficient wine packaging. As we continue to expand our multinational presence, Enrique will be helping the team to understand the market opportunity in Spain, acting as the main point of contact for companies operating in the country.
We benefit from an extensive portfolio of granted registered designs and design patents in 35 countries, covering a broad range of flat bottle shapes. We understand the value of originality and have taken responsible steps to safeguard our invention, innovation, and creativity. In turn this protects consumers and businesses against poor quality imitations.