GARÇON WINES

 
 
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How do you serve wine through a letterbox?

It’s easy – we’re doing it every day.

You may have heard about us through the grapevine. We’re revolutionising wine delivery and improving the retailing, logistics and eco-friendliness of wine.

At Garçon Wines we’ve reinvented one of the oldest artefacts in history – the bottle – enabling great wines to be delivered not just to your front door, but through the letterbox in it.

Our sleek, slimline, letterbox wine bottle designs mean wine lovers will never again have to worry about being home for a delivery. Who else can serve up such a delicious innovation?

It looks elegant (I’ve never said that before about a plastic bottle)
— Andrew Jefford, Decanter

Garçon flat wine bottles are things of beauty, fit to grace any dinner table and designed by experts. Environmentally friendly, due to their novel, flat design, them being made from 100% recycled PET and lowering the carbon footprint of the supply chain, they pay homage to traditional wine bottle aesthetics.

They’re also the toast of our industry. The world’s top wineries, wholesalers and wine clubs love us so much that they’re getting four-square behind our rapidly expanding business.

We’re hoping to become for drinks packaging what Tetra Pak is for dairy – and in the process, we’re leaving competitors at the bar. Their glass is half empty, ours is very much full.

We're talking with a growing list of gifting companies, drinks stockists and wine brands, producers, wholesalers and wine clubs. Our unique multi-packs are a big hit with retailers, duty-free shops and wineries.

 
 
 

FLAT BOTTLES

 
 
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Garçon’s innovative bottles blend tradition and modernity, conforming to the classic Bordeaux bottle shape in which many wines are sold.

Made in the UK from 100% recycled PET and 100% recyclable after, they’re the greenest wine bottles available. They’re tough enough to withstand the rigours of the postal system yet light enough to keep down delivery costs. Their flattened design means they fit easily through the letterbox – a hassle-free, environmentally friendly way to receive wine.

To find out more about our multi award-winning, letterbox wine bottles, please click here.

 
 
 

STORY

 
 
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When wine lover Joe Revell joined an online wine club with his friends, they soon became frustrated because they missed deliveries that turned up when they were out at work. 

Noticing how his neighbour’s Graze snack boxes slid effortlessly through the letterbox, Joe had a revelation: why don’t we do the same with wine?

Joe teamed up with wine retailing entrepreneur Santiago Navarro, who has excellent knowledge of the wine industry, and they set about researching ... wine packaging and UK letterboxes.

Indeed, if there are two people more familiar with front doors than your typical postman, they’re Joe and Santiago.

As determined entrepreneurs, they resolved to ensure that when you return from a hard day’s work, there’s wine waiting on the doormat, and that this wine would be delivered in a vessel that looks beautiful on a dining table and is as close to the traditional wine bottle as possible.

It takes a lot of bottle to launch a start-up, and the pair served up their flat wine bottle invention and inspirational concept to the CNBC network TV series Pop Up Start Up. It paid off: they won the show and a £20,000 cash prize.

They initially worked with e-commerce giant Alibaba to create prototypes of their unique bottles – and brought the idea to life. After several years of fermentation, Garçon Wines was finally born with bottle production in the UK. The wine industry has never been the same since.

Santiago and Joe originally planned to create a British wine club, but global interest in their bottles forced them to think big. Garçon has now protected its intellectual property in the UK and a further 34 countries for an extensive portfolio of flat drinks bottle designs, and is extending its drinks packaging and wine wholesale business internationally.

It’s breaking new ground by offering wine multi-packs for retailers that are easier for shops to store and lighter for consumers to carry home.

 
 
 

MANAGEMENT

 
 
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Santiago Navarro - CEO & Co-Founder

Few people blend innovation and wine better than Santiago, a serial entrepreneur with real Mediterranean charm whose experience makes him a perfect steward of Garçon Wines. Santiago graduated from Amsterdam Business School and, as a former founder of Vinopic Wines, set out to revolutionise the way consumers engage with wines. Few understand wine drinkers better and a more suitable custodian of the wine industry’s future, you’ll struggle hard to find.

 
 
 

TEAM

 
 
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BUSINESS DEVELOPMENT TEAM

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Alisdair Easton - Business Development Manager

More fondly known as Ali, his competitive streak developed in high-level cricket gives him the attitude to be a budding sales star. Together with Santiago and Amelia, he’s building relationships with the future purveyors of our bottles and wines. He’s also a keen drinker and understands millennial wine lovers well.

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Amelia Dales - Business Development 

Amelia has joined the team from a background in manufacturing and distribution. She’s excited to be working for such an innovative company and will be developing the business alongside Ali & Santiago.

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Amelia Brown - Business Development Assistant

Having recently graduated from university with a geography degree, Amelia (Mel) has an acute awareness of the fragile state of our planet making working for an eco-conscious company even more exciting. Utilising her passion for sustainability and a drive to improve people’s lives, Mel will help the team to continue developing business opportunities where the flat wine bottle will thrive.

 
 

MARKETING TEAM

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Alberto Pinna - Marketing Manager

As CEO, Santiago realised he’d need the best professional help to develop and market their evolving brand – and turned to Alberto, who brings to the business a keen understanding of growth marketing and a cultural passion for great wines. 

Eleanor Brooker - Marketing Assistant

Fresh out of university, Elly is putting her creative flair and enthusiasm to good use as she joins the team in marketing. A big fan of Blue Planet, her interest in the environment and love for a glass of wine means she's excited to be working alongside Alberto to spread the word across the globe about the most eco-friendly wine bottle ever.

 
 

CAREERS

Garçon Wines is growing fast and we’re on the lookout for bright sparks to join our team. If you’ve got the bottle, help us to uncork further success by getting in touch.

Send your CV and a compelling cover letter to careers@garconwines.com

When available, specific role vacancies are listed on Jobbio.

 
 
 

ADVISORS

 
 
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Debra Smith

Patent Attorney

You need expertise to file patents – and that’s where Debra comes in. Her lengthy experience protecting intellectual property (IP) based on unrivalled insight into consumer packaging is a priceless asset for Garçon as it enters and secures IP in the industry.  

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Barry Dick  

Master of Wine

Barry’s a wine superhero – literally. He combines the most prestigious title in the world of wine with 15 years of experience in wine making, buying & retailing and an MBA in marketing. He’s helping Garçon ensure they fill their bottles correctly, with the best wines. 

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Sarah Greenwood

Packaging Specialist

What Sarah doesn’t know about packaging would fit on, well, a very tiny package indeed. She’s assisting Garçon develop game-changing bottles that are so aesthetically unique and technically complex, they’re exciting consumers and industry professionals alike.