About Us


Innovating in wine packaging to make the wine industry more sustainable in a 21st century world

At Garçon Wines, we're bringing about the most significant advancement to wine bottles in the last two centuries. We're doing this to prioritise sustainability, for the health of our planet, the wealth of our industry, and the happiness of consumers.

With essential and highly effective advancements to the shape and material of wine bottles, and rethinking the norms of secondary packaging, we’re reshaping wine delivery and improving the retailing, logistics, eco-friendliness, and cost-effectiveness of wine.

"Something like 33 billion glass bottles will be used for wine around the world in 2018 – and the grotesque carbon footprint of almost all of them is unnecessary. This bottle could help."
Where we've COME FROM

The origins of the flat wine bottle

Developed originally to facilitate the seamless delivery of wine into UK homes via the letterbox, our innovation was conceived by wine retailing entrepreneur Santiago Navarro and his co-founder Joe Revell.

They set out to improve consumer convenience, cut the costs of failed deliveries which in the UK alone are estimated to be £1.6 billion, and help to reduce the near 1 million kilograms of carbon emissions associated with missed deliveries in the UK.

Santiago’s eureka moment of flattening a wine bottle not only created a product that respects the heritage and tradition of the wine industry, but also combines the emotional benefits of an elegant glass bottle, with the functional benefits of bag-in-box, and sets a new sustainable benchmark.

Garçon Wines through the post
"...it would make a massive difference to wine’s impact on the earth’s atmosphere if glass bottles were dispensed with for everyday, mass-market wine; the sort that constitutes by far the greatest volume of wine sold..."
— Jancis Robinson OBE MW, Financial Times
flat wine bottles on a shelf
Where we're going

Welcome to the future of wine bottles

When our eco, flat bottles garnered much global coverage in the media and won many prestigious awards, we soon realised that our initial plan of delivering wine into consumers’ homes, as part of a UK wine subscription service, was simply thinking too small. With significant multinational potential and multi-channel interest, we set out to change the world of wine packaging. To support our ambitious plans, we protected our intellectual property in the UK and a further 34 countries for an extensive portfolio of design patents.

While we’re well-known for supplying Letterbox Wine® to UK gifting companies, we're extending our wine packaging and wine wholesale business internationally, offering both own-branded wines and sustainable wine packaging solutions fit for a 21st century world experiencing climate crisis, environmental damage, changing consumers, complex supply chains, and more.

“...this is a product that feels like the future. It is a really smart design...”
— National Recycling Awards Judging Panel 2019

Meet the Garçon Wines Team

Our team brings together the ideal mix of experience, youthfulness, passion, expertise, and all with a love for wine and sustainability, and the determination to safeguard the health of our planet.

Meet the team

Working across the value chain to bring the wine bottle into the 21st century

From global manufacturing giants to regional trade associations, worldwide environmental bodies to government departments, our wider network is fundamental to our success. We're building strong relationships with valuable organisations across the globe at every stage of our product's life cycle to continue to advance our sustainable solutions. Below are just a few of those in our wider ecosystem.


We’re Hiring!

Garçon Wines is growing fast and we’re on the lookout for bright sparks to join our team. If you’re an 'outlier', help us to unlock further success by getting in touch, or view our current vacancies. Send your CV and an introductory video to careers@garconwines.com

what's new

See what we've been up to at Garçon Wines


Follow us on our mission to become the dominant primary packaging for wine


IP protection

We benefit from an extensive portfolio of granted registered designs and design patents in 35 countries, covering a broad range of flat bottle shapes. We understand the value of originality and have taken responsible steps to safeguard our invention, innovation, and creativity. In turn this protects consumers and businesses against poor quality imitations.


Intellectual property legal notice

The designs of the bottles featured on this website are the property and exclusive right of Delivering Happiness Limited (registered in England and Wales with company no. 10490062 and trading as Garçon Wines) that has granted and pending registered design or design patent protection for the bottles in the UK, EU, USA and other countries. For further information, please contact us at legal@garconwines.com detailing the nature of your request.


Accuracy of website content for US

The majority of the content featured on this website is specific to bottles and packaging produced in the UK, for supply to the UK and EU markets. In February 2020, Garçon Wines commenced commercial activities in the US, and some of the specifications of the bottles and packaging produced in the US, for supply to the North American markets, may differ to what is featured on this website. We will do our best to ensure that content on this website is accurate and up to date but cannot guarantee the completeness or accuracy of information. We shall not be responsible for any errors, omissions, or inaccuracies and we accept no liability whatsoever for any loss or damage howsoever arising.

Please refer to our T&Cs for more information.